Retail Therapy

Most of us have heard the phrase “retail therapy”—and maybe even used it ourselves after a rough day. But what is retail therapy, and does it actually help our mental health? Here’s what to know about the emotional side of shopping and how to engage with it mindfully.

What Is Retail Therapy?

Retail therapy refers to shopping with the main goal of boosting your mood. It’s not about necessity—it’s about emotional relief. Whether it’s buying a cozy sweater, a favorite snack, or something small and fun, many people turn to shopping when they’re feeling low.

Does It Really Work?

According to research, the answer is: sometimes. A 2011 study found that shopping can temporarily lift your spirits, and a follow-up in 2013 showed it tends to be more effective when someone is feeling sad rather than angry. Choosing what to buy—and having the power to make that decision—can give people a sense of control during stressful times.

Why Shopping Feels Good

Negative emotions like sadness, anxiety, or stress often come from feeling powerless or out of control. Shopping gives you the ability to make choices, which can help restore a feeling of autonomy. Picking something out, making a purchase, and enjoying something new can bring a short-term emotional lift.

Retail Therapy vs. Compulsive Shopping

It’s important to understand the difference. Retail therapy can feel satisfying and intentional, but compulsive buying is different—it involves a loss of control and often leads to guilt or regret afterward. The key difference is that therapeutic shopping tends to feel fulfilling, while compulsive buying does not.

Use Retail Therapy Mindfully

If you choose to shop as a form of emotional comfort, here are a few things to keep in mind:

• Pause before you buy. Ask if this item will still feel meaningful later.

• Buy things that truly add value—something you’ll use, enjoy, or need.

• Watch for patterns of overconsumption or emotional spending.

• Remember: retail therapy is not a substitute for real mental health support. If you’re facing deeper struggles, a mental health professional can help you find long-term tools for healing.

Retail therapy can be a fun, short-term boost—but it’s most helpful when used with intention and self-awareness. Treat yourself kindly, and make choices that support your well-being—not just in the moment, but in the long run.